Latest Designs


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IMG_5328 (1).jpg

Flower Wall Installation


Cherry blossom cloud tree


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About Us

Where It All Started

Hi, My name is Santa and I am the person behind S Design Floral. We are a small family run business based in West Midlands, Coventry. 

I have always been creative since I was little, after graduating from arts school, I did not really know what exactly I wanted to do with my career, however I always knew that my passion lies in art, so floral artistry is a from of art which I am very excited about and very keen to learn more about it. I opened my first Etsy shop mainly selling flower letters, now we sell variety of hand crafted floral decorations for your dream interior- flower letters, flower walls, floral frames as well as silk flowers and arrangements. 

Its not just that... We also hire flower walls that are handmade ( not factory supplied)  for all sorts of events and  Permanent installations which have become increasingly popular since we offered the service to salons, shops, restaurants, boutiques etc.

I run my shop and do everything with such attention to detail, passion for creativity and unique design. My inspiration comes from nature and its beauty.

Having previously worked at the customer service role, it has always been so important to me to be able to provide the best service, best value.

Every order, each project is very special to me and I treat it that way, Everything from planning to execution. I love unique styles and creations. For every project I believe it's very important to gain that trust and ensure every client we work with is happy with the process and the end result. 

To create is to live!


Contact Us

Coventry/ West Midlands


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Creativity doesn't wait for that perfect moment